My project is about business concept design: Deciding how a business ought to conduct itself, and exploring how a business fits into society, as well as designing visual identity elements, such as business cards, a logo, fonts, color palette, etc. I chose to create a concept for a vegetarian burger restaurant that reflects a cultural shift towards sensible eating. Environmental preservation and sustainability are becoming more important as people become aware of the condition our world is in; waste, mismanagement, and ignorance are destroying the planet's environment and resources. I want to design a restaurant that will allow people to eat consciously, and my goal is to make the visual identity support the context of the business.
