Heart Rates Up!

Name: Hanlly Sam
Description: Heart Rates Up! is a campaign aimed at St. Edward’s students who are not as physically active as they should. The campaign focuses on promoting exercising not as means to look better but to build exercising habits that will provide a healthier lifestyle in the future. The campaign consists of strategically placed vinyl pieces that imply exercising plays a big role in our health. In addition to the vinyl the campaign has an Instagram account that features health challenges that reward students with free t-shirts in hopes of motivating them to work out.