Name: Brandy Shigemoto
Marmalade is a hand-lettered typeface created to use as a guide for sign painting. By exploring different hand lettering techniques and creating my own lettering style for signs, I have been investigating the difficulty of learning an analog craft in a digital era. My work showcases the celebration of a handcrafted skill as well as the difficulty of creating letterforms, something that often goes unnoticed. Marmalade is a single-stroke brush script, where the thick and thins are dependent on the pressure applied to the brush. This typeface has rhythmic curves, swashes, alternate characters and terminals, ideal for tasteful headlines.