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Rebrand | Bel-Air Motel
The Bel-Air Motel sits just across the street from St. Edward's University, gaining an infamous reputation for its menacing and dilapidated appearance. The rebrand of the Bel-Air is not only a visual one but a rebrand of an entire experience. The new Bel-Air draws from its past; something beautiful is extracted from something bleak. The Bel-Air is a boutique hotel that offers a quiet, secluded experience from the normal noise of South Congress.