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An aspect of design that I decided to explore was branding, and for this specific project, that of a clothing company. My project takes on That's What It Is Clothing Co., which is a hypothetical clothing company/store that houses and produces two other sub-brands, Forge and Pinnacle. Each is seeking to produce hand made provisions with an original and unique feel, all fabricated here in the U.S. of A with a classical vintage and contemporary styled apparel. What interests me are the ways in which a brand image can shape, represent, and provide an entire comprehensive identity for a company. The intention of this project is to explore, in its entirety, from start to finish, the design process and forms that can create and structure this brand.

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